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Newly Updated for October 2026! Learn the fundamentals of marketing and discover practical strategies for promoting and growing a successful massage therapy practice. This 4-hour continuing education course introduces massage therapists to essential marketing concepts, including personal marketing, internet marketing, social media, networking, market analysis, health fairs, and creating an effective massage therapy marketing plan.
Whether you are starting a massage practice, looking for new ways to attract clients, or want to improve the effectiveness of your current marketing efforts, this course provides practical information and strategies you can use to develop, implement, and evaluate a successful marketing plan.
In this course, you will learn:
The importance of marketing for a successful massage therapy practice
Personal marketing strategies and techniques for promoting your services
Different marketing channels, including business cards, networking, websites, social media, signs, and billboards
How to use internet marketing and social media as part of your marketing plan
How to identify and reach your target market
How to conduct a market analysis and evaluate your competition
How to develop an effective marketing plan for your massage practice
Strategies for promoting your massage practice at health fairs and community events
How to implement and evaluate different massage marketing strategies
How to measure marketing performance and determine which strategies provide the best results
Why take this course?
Effective marketing can help massage therapists attract new clients, build lasting relationships, and create a stronger and more sustainable practice. This course provides a practical foundation in massage therapy marketing and gives you strategies you can apply to your own business.
Whether you are building a new practice or looking for ways to improve an established practice, All about Marketing can help you better understand your target market, develop a focused marketing plan, choose appropriate marketing channels, and evaluate the results of your efforts.
Upon completion of this 4-hour All about Marketing continuing education course, massage therapists will be able to:
Explain the importance of marketing in developing, maintaining, and growing a successful massage therapy practice.
Identify personal marketing strategies and techniques that can help massage therapists promote their services and differentiate their practice.
Describe different marketing channels available to massage therapists, including business cards, networking, websites, social media, signage, billboards, and referrals.
Explain how internet marketing and social media can be incorporated into a massage practice marketing plan.
Conduct a basic market analysis to identify potential clients, competitors, opportunities, and factors that may influence a massage practice.
Develop a comprehensive marketing plan based on the goals, services, target market, and resources of a massage therapy practice.
Identify effective strategies for promoting a massage practice at health fairs and other community events.
Implement appropriate massage marketing strategies and establish methods for tracking their effectiveness.
Evaluate the costs, benefits, and performance of marketing strategies to determine which approaches should be continued, modified, or discontinued.
Apply basic marketing principles to create a more effective and sustainable marketing strategy for a massage therapy practice.
Text: All About Marketing text, by Corrine Rubida and Stephan Shipe, 104 pages
Guide with instructions
Multiple choice exam of 20 questions
Course evaluation
Certificate of achievement upon completion
Unlimited phone and email support for any of your questions
The Center for Massage Therapy Continuing Education, LLC is an Approved Provider through the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB); Approved Provider number 409296-00.
Our continuing education courses are also accepted by the American Massage Therapy Association (AMTA), Associated Bodywork and Massage Professionals (ABMP), and most state boards.
For more information on individual state requirements and approvals, please visit our Approvals page and click on your state.
Test questions are clear and concise. - R. Wheeler, LMT
I like that it gave me quite a bit of information about marketing my masage practice. - Jamie Wendt, LMT
The format was easy to navigate and the test questions were multiple choice. - O. Hinds, LMT
Perfect course to get my CE hours for license renewal. - Jamie V., LMT
What is the most important factor in your marketing regime?
A. Differentiation from the completion
B. The cost of the plan
C. Location
D. The specific marketing channel
How are most massage therapy clients brought into a practice?
A. Billboards/signs
B. Website
C. Referrals
D. Social Networking
When should you discontinue a marketing strategy?
A. When the costs are high
B. When the costs outweigh the benefits
C. After one year
D. After two years
Course Authors
About the Instructors
Corrine Rubida, BS, LMT
Corrine completed her massage therapy training at Gateway College of Massage Therapy in 1997 and earned a Bachelor of Science degree in Healthcare Administration in 2012. She has been practicing and teaching massage therapy since 1997 and currently holds a massage therapy license in South Dakota. She is also a member of the ABMP. In 2002, Corrine founded the Center for Massage Therapy CE to make professional massage continuing education courses available both online and by mail. Since then, she has developed more than 100 home-study massage continuing education courses and has taught live courses for AMTA and the Gateway College of Massage Therapy.
Stephen Shipe, Ph.D, CFA
Stephan Shipe is a finance professor at Wake Forest University. He has a Ph.D. in Finance from Florida State University, a bachelor's degree in finance from the University of North Florida and is a CFA Charter holder. In addition to teaching at Wake Forest University, he has taught in the business schools of Florida State University and the University of New Hampshire and has started and managed multiple businesses. Stephan has combined his experience teaching, his extensive business knowledge, and his industry experience to form a collection of business based continuing education courses available to massage therapists.
