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Newly updated October 2026! Learn how to use social networking and digital communication to build professional relationships, increase visibility, and support the growth of your massage therapy practice. This course explores practical approaches to connecting with prospective clients, engaging with your community, and communicating your services effectively.
Discover how to use blogs, social media, photography, video, and professional networking while maintaining client confidentiality, ethical advertising practices, and appropriate professional boundaries. You'll also learn how to select suitable communication channels, manage online feedback, and develop a realistic networking strategy.
In This Course You Will Learn:
How social networking and social media support massage practice marketing.
Ways to identify your target audience and choose appropriate communication channels.
How to use blogs, photographs, videos, and social media updates effectively.
Strategies for building community connections and professional referral relationships.
How to protect client privacy and maintain ethical standards online.
Methods for managing online reviews, client inquiries, and your professional reputation.
How to evaluate your networking efforts and create a sustainable marketing plan.
Why Take This Course?
Building a successful massage therapy practice involves more than providing quality services. Effective social networking can help prospective clients discover your practice, understand your services, and feel confident about contacting you.
This course provides practical strategies for strengthening your professional presence without relying on expensive advertising or spending excessive time online. Whether you're establishing a new practice or improving your existing marketing efforts, you'll gain tools for communicating professionally and developing meaningful connections.
Differentiate between social networking, social media, marketing, and advertising.
Identify target audiences and select appropriate networking channels for a massage therapy practice.
Describe how blogs, photography, video, and social media updates can support professional communication.
Explain how to maintain client confidentiality, obtain appropriate consent, and establish professional boundaries online.
Develop strategies for building community relationships and appropriate professional referral networks.
Apply ethical marketing principles when describing massage services, qualifications, and potential benefits.
Identify appropriate methods for responding to online inquiries, reviews, and client feedback.
Develop a practical social networking plan and evaluate its effectiveness using meaningful business measures.
Text: Social Networking for Massage Practice, by Melissa M. Dawahare, ND, 51 pages
Guide with instructions
Multiple choice exam of 10 questions
Course evaluation
Certificate of achievement upon completion
Unlimited phone support for any of your questions
The Center for Massage Therapy Continuing Education, LLC is an Approved Provider through the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB); Approved Provider number 409296-00.
Our massage online continuing education courses are also accepted by the American Massage Therapy Association (AMTA), Associated Bodywork and Massage Professionals (ABMP), and most state boards.
For more information on individual state requirements and approvals, please visit our Approvals page and click on your state.
VERY WELL ORGANIZED AND EASY TO FOLLOW. VERY INFORMATIVE WITH LOTS OF EXAMPLES ON HOW TO USE THE SOCIAL NETWORKING SITES. - Angela Barbour
This course provided more insight to what other social media platforms are out there to promote my business other than facebook and twitter. - Terence Jackson, LMT
Great information to reference back to. C. Hummel, LPN, LMT
Easy to understand and much needed information. - L. Abelquist, LMT
What is the central purpose of professional social networking?
a. Publishing as many messages as possible
b. Building useful relationships through accurate information and responsible participation
c. Collecting private details to personalize every promotion
d. Guaranteeing that every contact becomes a client
Which brief availability update is most responsible?
a. An accurate announcement directing people to current booking information without disclosing a previous client's circumstances
b. A statement that a client canceled because of a particular health condition
c. A repeated false claim that this is the last chance to receive massage
d. A promise that the available appointment will eliminate all pain
A reviewer publicly complains about a cancellation fee. What should the therapist do?
a. Publish the person's appointment history to prove the fee was justified
b. Give a privacy preserving public response and review the concern through the authorized private process
c. Ask followers to challenge the reviewer personally
d. Remove all unfavorable opinions as a standard practice
Course Author
About the Instructor
Dr. Melissa Dawahare, NMD, RN
Melissa Dawahare, NMD, RN, is a naturopathic medical doctor and a registered nurse with 30 years of experience in the medical field. She is a graduate of the University of Iowa College of Nursing and Sonoran University of Health Sciences, formerly the Southwest College of Naturopathic Medicine in Tempe, Arizona. Dr. Dawahare is the author of several of our continuing education courses including Acupressure Basics, Essential Oils Overview, Massage and Migraines, and Massage and Fibromyalgia Syndrome.
