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Creating a Successful Massage Practice

Creating a Successful Massage Practice
8 CE Hours
$94.00

Cost includes all materials. Shipping, if applicable, is a flat rate.

Learn practical strategies for building and growing a successful massage therapy practice. This 8-hour continuing education course introduces massage therapists to goal setting, marketing planning, budgeting, advertising, business presentation, client outreach, and strategies for attracting and retaining clients.

Whether you are a recent massage school graduate starting your first practice or an experienced massage therapist looking to grow an established business, this course provides more than 50 practical marketing activities and ideas that can be adapted to your individual practice and goals.

In this course, you will learn:

  • How to define business and marketing goals
  • How to develop a marketing budget and calendar
  • Strategies for choosing a business name and creating a professional presentation
  • How to create effective brochures, business cards, and other marketing materials
  • Ways to use the telephone and other communication tools to attract clients
  • How to make the most of advertising dollars, including low-cost and no-cost opportunities
  • More than 50 marketing and advertising strategies for massage practices
  • Ways to use networking, events, seminars, press releases, and other promotional activities
  • Resources and professional organizations that can support your business
  • How to evaluate marketing activities and track your progress

Why Take This Course?

Building a successful massage therapy practice requires more than providing excellent services. Effective marketing, goal setting, client communication, and consistent business development can help massage therapists attract new clients and build lasting professional relationships.

This course provides practical marketing ideas and resources that can be put into action in a massage therapy practice. Whether you are starting a new business or looking for fresh ways to grow an established practice, the course offers strategies designed to help you plan your marketing efforts, evaluate results, and work toward your business goals.

  • Describe the role of marketing in developing a successful massage therapy practice.
  • Identify strategies for setting business and marketing goals.
  • Explain how to develop a basic marketing budget and calendar.
  • Identify effective approaches to business presentation and promotional materials.
  • Describe low-cost and no-cost marketing and advertising opportunities.
  • Identify a variety of marketing strategies for attracting and retaining massage clients.
  • Recognize professional resources and support services that can assist with business development.
  • Explain how to evaluate marketing activities and track progress toward business goals.
  • Text: One Year to a Successful Massage Therapy Practice, 2nd Edition, by Laura Allen, 240 pages
  • Course instruction guide
  • Online resources, including a sample intake form, payment plan agreement, business plan, brochure template, and business card template
  • 60-question multiple-choice final exam
  • Course evaluation
  • Certificate of Achievement upon completion
  • Unlimited phone and email support for course-related questions

The Center for Massage Therapy Continuing Education, LLC is an Approved Provider through the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB); Approved Provider number 409296-00.

Our online massage continuing education courses are also accepted by the American Massage Therapy Association (AMTA), Associated Bodywork and Massage Professionals (ABMP), and most state boards.

For more information on individual state requirements and approvals, please visit our Approvals page and click on your state.

I loved that it was fast and easy to access. The information was easy to get through and retain. - Erin Smith

I loved all the marketing ideas presented! - G. Broadfoot

This course provides more than 50 marketing ideas for massage therapists. It gave me so much information on marketing my practice! A great course! - Sierra Hindman

What is marketing?
A.    Any activity that you do that is meant to decrease your business
B.    Creating a plan for advertising
C.    Any activity that you do that is meant to increase your business
D.    Creating a plan for how you are going to run your business

What is an elevator speech?
A.    A prepared script that you can give in three minutes or less to tell clients how massage can fix their condition
B.    A prepared script that you can give in three minutes or less to tell people why massage therapy is better than traditional medicine
C.    A prepared script that you can give in three minutes or less to tell people what you do and how it can be of benefit to them
D.    A prepared script that you can give in three minutes or less to tell clients what you have diagnosed on them

What is a Monday morning schedule blitz?
A.    On Monday morning, take inventory of the retail products you have available and email a short note to your client list, and post it on your social media
B.    On Monday morning, make a list of the appointment times you have available for the week and email a short note to your client list, and post it on your social media
C.    On Monday morning, make a list of massage modalities you offer and email a short note to your client list, and post it on your social media
D.    On Monday morning, make a list of the appointment times you have available for the week and call people from the phone book asking them if they want to schedule

Course Author

About the Instructor

Laura Allen

Laura Allen, LMT

Laura Allen, BA, NCLMBT#1042, is the President of Sales & Marketing at CryoDerm, a family-owned company located in Margate, FL that makes plant-based Pain Relief and Therapeutic Massage products. She is also on the team of CryoDerm Educators.

A graduate of Shaw University and The Whole You School of Massage Therapy, Allen began her studies of bodywork in 1993, and has been a licensed massage therapist since 2000. From 1998-2003, she was the administrator and an instructor at The Whole You. From 2003-2016, she owned THERA-SSAGE, a multi-disciplinary clinic offering chiropractic, massage therapy, acupuncture, esthetics, naturopathy, and nutritional counseling. Allen has been an Approved Provider of Continuing Education under the NCBTMB since 2002, offering classes in professional ethics, research literacy, business and marketing, massage therapy techniques, and training for those who want to be instructors of massage therapy. She has taught classes all over the US, in Canada, and the UK.

Allen is the author of numerous books, including Nina McIntosh’s The Educated Heart 6th ed, Plain & Simple Guide to Therapeutic Massage & Bodywork Examinations 5thed, One Year to a Successful Massage Therapy Practice 2nd ed, A Holistic Practitioner’s Guide to Business, and many others.

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